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Unconscious Branding — How Neuroscience Can Empower (and Inspire) Marketing. An English-language digital edition by Douglas Van Praet, available in EPUB.
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For too long marketers have been asking the wrong question. If consumers make decisions unconsciously, why do we persist in asking them…
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| Author | Douglas Van Praet |
|---|---|
| Publisher | St. Martin's Press |
| Language | English |
| ISBN | 9780230341791, 9781137042781 |
| Format | EPUB |
| Publication date | November 13, 2012 |
| DRM | DRM-free edition available |
| Download format | EPUB (.epub) |
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