Description
About this book
This book offers a unique fusion of cultural intelligence and practical strategy for navigating Indonesia’s fast-evolving consumer goods sector. Rooted in the…
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Edition details
- Author / contributors: Rudolf Tjandra; Amalia E. Maulana
- Publisher: Springer Nature Singapore
- Publication date: September 26, 2025
- Language: English
- ISBNs: 9789819697007; 9789819697014
- Digital formats: PDF





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